If you want to sell online regularly, you can use your own web shop. Because with your own online shop you as a seller are independent of platforms. So you can build a loyal customer base over time. Assuming, of course, that the items you sell are interesting, have a competitive price and your shop offers the customer added value.Not sure whether you want to open a physical store or an online shop? Can't decide whether you want to offer a virtual version in addition to the local store?Technogrips wants to make this decision easier for you. With this article we want to briefly show you all the advantages and disadvantages.If you want to get started with a clear conscience, read on relaxed .. :)Advantages of online shops over physical shopsNumbers speak for themselves. If we only rely on the bare numbers, the online shop will undoubtedly win the fight against local business. According to a study by RetailMeNot, online trading does not stop growing. While the increase in Europe is almost 20% , according to the National Commission for Markets and Competition, for example, Spain significantly exceeds these figures. In the first quarter of 2016, eCommerce sales increased by around 22% compared to the previous year . Why is that? We give reasons.1. You open yourself to the worldThanks to online business, there are no physical limits anymore. Limitations due to the location of the business no longer exist. It can be sold worldwide on the Internet.2. New customersHave you never been on vacation and wish you could visit these great, exotic shops in your hometown soon? With a retail store, you are easily geographically limited. With online trading, it doesn't matter where your customers are. It's just about the shopping experience and the product.3.New sales options
Dropshipping is attractive, whether for newcomers or established businesses. If you have a business, you can launch new product lines and diversify your earnings without having to make a large investment. Remember that the key is to find the right provider .4. Costs There is no doubt about this.The cost of opening an online shop is much lower than that of a local store.5. No opening timesOne of the major disadvantages of physical stores compared to eCommerce is the opening hours. In online trading there are no holidays or weekends, your business runs 365 days a year, 24 hours a day.Advantages of physical transactions over online trading.Each coin has two sides. Physical stores still have some advantages that virtual stores are not yet getting. These are:1. Customers want to touch productsMany customers still need direct contact with the product. Touch, feel and feel. Here the shop is unbeatable. The online shop, on the other hand, tries to score with free returns.2. Complex productsThere are products that are impossible to sell online because of their price or special nature. Cars are a typical example. Although online trading is making progress here too.3. Customer loyaltyIt is correct that direct contact with the shopper is beneficial to customer loyalty. Online shops have a different way of motivating customers to come back and ultimately gaining the trust of shoppers .Conclusion: who wins?Of course, both models are justified. The only fact is that more and more shoppers prefer the online channel. If you don't want to start an unusual business model, our recommendation is clearly in the direction of the online shop. In our opinion, the capital should not be invested in local rent but in the advantageous online strategy and marketing . Successful online trading is not just a store and products. And in the shop? Every day without an online shop means lost money. Basically, a lot can be achieved with little investment.Advantages of online selling
Access to the world market -Online trading enables all companies - this applies to both B2B andB2C -To do business in the purchase and sale of goods and services on the world market.
Saving costs -The online shop has now become a necessary addition to ordinary business. E-commerce does not promote high costs, but enables the business to be expanded step-by-step through comparatively low additional investments. The cost savings through lower rental and personnel costs make it possible to offer the end customer attractive prices. Once you startBuilding your business, you can do a lot yourself -you can pack and send the goods yourself at the beginning. Customers can be offered self-collection. You prefer to source the online shop and provide technical support right from the start. This is the only way to best concentrate on your primary business.
Trading around the clock -the online shop is open to customers around the clock. Potential customers don't have to hurry and rush to find necessary goods. Many potential customers can be attracted in this way.
Many payment methods -Every customer can choose a payment method that suits them, without much additional effort for the seller - PayPal, Sofortüberweisung, Giropay, credit card, bank transfer or cash on delivery. No ordinary business offers so many payment options.
Many types of shipping -Here, too, the customer has alternatives and can decide whether he wants to get the goods faster or slower, but cheaper.
Time savings for customers -online shopping is convenient and saves time compared to ordinary shopping. Thanks to the user-friendly navigation, customers can find the items they need more quickly and order them without having to wait in line.
Effective customer service -E-commerce makes it possible to perfect customer service time and time again by allowing shop owners to analyze customer behavior and choose an effective marketing and advertising strategy accordingly.
Lightning-fast information gathering and communication . Online trading enables the shop operator to provide his customers and partners with the necessary information about products and services.
Accessibility -Regardless of where the potential customer is, they can get necessary information at no additional cost.
Mobility -Online trading enables shop owners to constantly examine the market and respond quickly to market changes.
Keeping up with the competition more easily -Different support services such as interactive customer service, online service and others help to maintain customer contacts and overtake the competition.
Better market transparency -Customers know about the prices, quality and delivery times of goods and services of all competing companies. Shop owners themselves can also use this information in their own favor through competitive monitoring.Have you decided now?When evaluating the advantages and disadvantages, what is your decision? Shop or online store?