Software Marketing Strategies for Startup and Entrepreneurs

Software Marketing Strategies for Startup and Entrepreneurs

Aswany Roy

Sat, August 24

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While zeroing in on an infallible method to market your software, chances are high that you might get wedged and be concerned over that software development Life-Cycle Model (LCM) your team ought to implement. Instead, focusing on something a bit less concrete say for example your strategy as a whole can make a lot of difference. Reckoning on the kind of software your business is attempting to promote all of the various LCMs out there come with their pros. However, what the waterfall, fast prototyping, incremental, extreme programming and spiral models all have in common is that they are multi-step models. Subsequent steps within the promoting set up cannot be taken unless the step before it has been completed.

Solid Strategy Starts at the Base

When bobbing up your software promoting set up, it is imperative to roll out a foolproof promoting strategy before the commencement of operations.


 Who you select to promote your software too shapes your development method. To make sure that you don't waste precious time and energy promoting an extremely huge audience more than what is required or simply the wrong audience, conduct an analysis on the kind of programs that are being made use of to ensure a maximum market for these products. If people are using one among your competitor's products, it is either because of the availability of a much better product, or it might just be that they don't know about yours yet.



Once a target market has been determined, the next step in nailing down your promoting strategy is to choose what your business does to boost interest and awareness about your product. This can be achieved as mentioned previously by adopting successful software promoting plans from competitors or by bobbing up a brand new strategy of your own based on any of the numerous LCMs available.

If you are wondering which LCM will best suit your product best, the answer is obviously the one that ensures those responsible for physically developing the software, namely the code developers who write codes and conduct tests, to make sure everything runs smoothly by being able to tweak and retread the software all the way until the initial release. The software system may throw up many a problem, so the privilege of owning a product that develops and adapts will always give you an upper hand as the right modification will speed up your promoting process as you do not have to return to the development stage each time a brand new issue arises.



 The why factor in terms of developing a software system selling strategy holds a reference to why your new piece of software will add value to the time and energy of those using it. All those assorted LCMs don't mean anything if you're promoting a product that has particularly nil worth. You'll form a transparent target market and write thousands of lines of code that work perfectly every time it is run but if your product doesn't do something that people are going to look out for, what's the point? Make it a point to ensure that the product you are developing is going to turn out into something that people won't be able to do without performing the designated task it is designed for. In short, your product needs to be on 'Instant Recall'.


 Development - A continuous process

After the initial development of your software system is complete and with the perfect promoting strategy in hand, it's time for the launch to get the ball rolling right? Even though it won't do you much harm to launch a bit of software that doesn't have ALL the bugs detected, make sure that at least most of the bugs are sorted out because once a product is released, there's only a brief moment of pause before the next step where the development team can finally catch their breath.

Hopefully, as soon as your product is released it is going to be utilized by thousands of individuals instantly. They are going to use your software system to perform all those tasks that it has been designed to as well as not to do. People who aren't in your target market might get a hold of your product and at times your piece of software might even be tested in ways your development team might have never even imagined. But then again this is absolutely fine and can even prove to be inspiring in the long run.

People using your product whether or not they encounter issues, permit you and your team to go back and improvise the software system as more and more people start using it. A software system capable of updating itself has become nothing short of a commonplace affair. As far as software updates that pop up regularly are considered one can vouch that neither do they annoy people, nor does it necessarily showcase that the product you have assembled is not up to the mark, but it merely implies that you would like to make sure that your software is up to code (literally) with everything happening within the world of technology. Permitting your software to adapt to the dynamics of its ecosystem can enable your business to thrive through turbulent times.

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Author Info

Aswany Roy

Financial Advisor | R&D | Blogger

A self motivated, results driven person who thrives at the chance of learning new skills. Outgoing and detail-oriented; have interpersonal skills; ability to develop & maintain expedient professional relationships with ease..

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