Depending on your business needs and potential for growth. Technogrips technologies help with the implementation of an eCommerce platform for your modern business depending on your budget. This can be either open source or licensed software.
An online shop offers many advantages!
Own product maintenance: The dealer can set products himself without hiring a service provider. This results in cost advantages, flexible pricing and product design and a high topicality of the online shop
Customers can shop quickly and easily 24 hours a day, 7 days a week, unlike a shop, an online shop is almost always open
The dealer saves personnel for advice and the rent for the shop, only a well-stocked warehouse is required, advantage: cost savings
An online shop is available worldwide and can also appeal to customers abroad, making the target group many times larger than a real shop; Advantage: reach, potential customers almost unlimited
Transparent assortment: the customer recognizes which products are offered at what price and can buy them directly , price tags cannot fall off online either .
Shopping cart: As in real life, the customer is put his goods in the shopping cart. Online customers are used to filling virtual shopping baskets and do not need to push heavy shopping carts .
virtual articles: even intangible goods such as services can be offered for sale and placed in the shopping cart
Availability: Based on the inventory, you can tell the customer immediately whether an item is available or not and also indicate the availability
Management of orders: In addition to order entry, invoice and delivery note processing, cancellations can also be managed in the administration interface
Statistics / reports: Comprehensive statistics help to optimize ordering processes and adapt the range to customer preferences (reports on customers, orders, shopping baskets)
Offer management / discount campaigns: Place a whole category with a 20% discount for a short period
Customer groups: manage B2B and B2C customers in separate customer groups or regular customers / new customers
Anonymity: Customers love to put goods in the shopping cart, checkout, without making any commitments, without prior contact. Only when everything is correct is the order placed.
Products can be provided with a detailed product description and decorated with many pictures. In this way, products can be presented even better for customers who generally want to get very good information
Product comparisons: ideally, a customer can compare his desired items on a list and thus trigger sales-critical processes in him. This saves classic offline advice and therefore personnel (if this would have been used at all)
Simple product management: Products / articles can be easily managed in the product catalog, provided with attributes (product properties) and scaled prices generated
Customers can search for specific products, filter them by properties (e.g. using the search integrated in the shop and Magentos filter navigation)
Multi-shop functionality: Some shops, such as Magento, offer to offer the assortment to different customer groups via different websites and still manage them with just one administration interface
Flexible payment methods: many different payment methods such as invoice, advance payment, cash on delivery, credit card can be installed, plus additional payment methods that are only available online: PayPal, Giropay, Sofortüberweisung, etc.
Cross-selling / upselling: Cross-selling allows you to sell products that complement the products, such as accessories, while upselling allows you to advertise higher-value products
Wish list: Online shops such as Magento or Prestashop offer the customer the opportunity to save a wish list
Bundle offers: Individual products can be combined and offered at a discounted price
Multilingualism: StoreViews can be used to manage multiple language versions of a shop in Magento, Prestashop also offers a multilingual backend and shop front-end support for multiple languages
Customer opinions: Customer opinions reflect (hopefully) the satisfaction of their customers and encourage other customers to buy
API: An API ensures interaction with third-party software
Connection to ERP systems possible
Integration of many Google services: Merchant Center (Base), Sitemaps, Analytics, Website Optimizer, so that many aspects of the shop can be analyzed and statistics can be evaluated in order to optimize the online shop
Updatable: Compared to many in-house developments, online shops such as Magento are maintained by professional companies, security gaps are plugged, and other features are retrofitted
Advertising arrives directly and can be evaluated. For example, campaigns can be used in Google Adwords to advertise and generate leads, and measure conversion rates.
Newsletter advertising is easy and inexpensive
Search engine optimization
- Products can be provided with meta descriptions and keywords so that they can be found better in search engines
- Categories can be optimized by the shop owner, the texts can be adjusted via the web shop's CMS
- Descriptive product URLs: Based on this, a customer can already see whether he is accessing the right product or not
- internal linking: the keywording can be used to control internal search queries and cross-linking
This means that the potential customers can be reached better and the offer can be optimized specifically for the search terms of the target group. This in turn results in higher visitor numbers and more sales. An E-commerce platform can also be integrated with CRM software, catalog management software, subscription management software, inventory management software, and ERP systems for better productivity.
Contact Technogrips Technologies for Ecommerce Implementation. Drop a mail to [email protected] or call us at +1 (845) 253 2098 ( USA)