Minimize Risks with Competitive Intelligence
To be successful, your business must stay ahead of its competition. If you are not watchful and aware of competitor tactics, you will be out of the game in no time.
Our Competitive Intelligence (CI) solutions empower you to make well-informed business decisions. Recommendations based on our analysis of the market and your direct competitors can help you outperform them.
- Competitor Profiling
- Product Feature/Pricing/Marketing Comparison
- Competitor Benchmarking
- Business Model Analysis
- Continuous Competitor Tracking
Get in touch to find out how our competitive intelligence solutions can help you compete in the market.
Competitive Intelligence Solutions
Our competitive intelligence analysts provide solutions that cater to the specific requirements of our clients. Intelligence reports based on careful and in-depth research will empower you to make well-informed decisions and formulate effective business strategies to stay one step ahead of your competition. These CI solutions include, but are not limited to, the following:
Identifying your competitors and understanding their strengths and weaknesses is critical to developing efficient and effective business strategies. We compile information about your competitors including their history, key facts, market, products or services, customers, financials, marketing strategy, business objectives, and more. Our research team synthesizes the information from publicly available sources to build as complete a profile as possible.
Product Feature/Pricing/Marketing Comparison
Comparison is one of the best ways to improve your offerings. Through extensive research, our CI team collects and compiles data on your competitors’ product or service features, pricing model, and marketing strategies. Detailed comparison reports are prepared from this data to help you identify unique selling propositions and competitive pricing. The reports help product development and marketing teams to successfully launch and market new products and services.
Competitor Benchmarking helps you to optimize your business processes and strategies by comparing against the “best” in the market. Our benchmarking services will rank your business against the most successful competitors and identify your gaps in relation to their practices, capabilities, and performance. Based on the benchmarking, we provide you recommendations for improvement.
Business Model Comparison
Our business model comparison reports are formulated to help you become a stronger competitor in your market. We compare business models of leading players against a standard business model canvas to provide detailed insight into your competitors’ value proposition, customers, finances, and infrastructure. Such competitive intelligence helps you refine your existing business model or devise successful models for new ventures.
Continuous Competitor Tracking
Your competition is also trying to improve. One surprise move from them could be enough to push you out of the market. But you can turn such threats into opportunities. Our team of experienced competitive intelligence analysts will identify your top competitors and constantly monitor their activity. The tracking reports will help you prepare in advance for your competitors’ next move lowering your risk tremendously.
Delivering Customized Intelligence for Various Business Teams
At Technogrips, we adopt a customized approach in our CI reporting services to provide clients with relevant and industry-specific data. The competitive intelligence team will work closely with you to prepare actionable reports for various departments such as product development, marketing, customer service, and business development as needed.
Once the CI objective is ascertained, we concentrate on research and gather as much data as possible from relevant public sources to create a comprehensive competitor knowledge database.
To weed out irrelevant or worthless details, we proceed to review and sort the collected data. Only those facts and inputs that could lead to valuable insight or strategic benefit are compiled.
The compiled competitor database is analyzed to derive intelligent conclusions. We now have distilled information pertaining to your specific requirements and objectives.
At this stage, we translate the analyzed competitor information into actionable points and steps that could guide you towards the proposed business objectives.
We present the competitive intelligence as actionable reports that can be easily understood by your business teams. The CI reports can lead to informed decisions.