WIN VALUABLE PROSPECTS WITH CONTENT MARKETING
Advertisements do not sway today’s customers, information does. No matter who they are-a consumer or a company—without exception, they look for information that matters to them before they make their big decisions.
Our content marketing services are designed to deliver on your customers’ information needs on the digital platforms of their choice. With carefully calibrated content, we help establish your credibility and open the doors to promising conversations.
- Increase targeted traffic
- Generate Leads
- Improve search engine rankings
- Engage valuable prospects
- Build partnerships
- Establish thought leadership
Our Content Marketing Approach
Content Marketing Strategy
Content marketing is neither a one-off initiative nor a one-trick pony. You are here for the long haul and so is your brand. It takes a solid content marketing strategy to establish and consolidate your position in today’s rapidly shrinking mindscape.
Goal-Setting: We set the direction of your content marketing with goals that are in line with your company’s values. Charting your destination allows you to measure your progress, make corrections, and stay on track throughout your journey.
Resource Planning: Media has expanded so dramatically that no business can make use of all of them without causing the budget to skyrocket. We optimize resources by carefully picking the right channels and content to tap maximum business value.
Researching: Content marketing minus research will lead you up a blind alley. Most times, what you “think” your customer wants, is not what they want at all. We research into your prospects to understand their persona to build content that is always spot-on.
Distinct Quality: We create original, inspiring, relevant and timely content, so you can stand tall among your competitors. We build the trust of customers by serving reliable information and emphasizing on their needs over and above your products or services.
Diverse Portfolio: No two customers are the same. To drive targeted traffic and improve conversion, we craft diverse forms of content based on who your customers are and what forms of content they engage with.
Global Audience: Marketing to a global audience requires careful analysis of the respective markets and adapting the content to the local contexts. We optimize the content for each country you target by accounting for the differences in those markets.
Blatant promotion cuts no ice with prospects. Junk ruins reputations. We help you cut through the noise with compelling stories about your business—stories that resonate with readers and earn their trust at the very first instance.
Publish or perish, goes the maxim. But publishing alone does not translate into readership on digital platforms. You need to push your content through all the right distribution channels. More channels equal more eyeballs and more traction with the right audience.
Social Networks: Customers expect to find you on social media, so not being there diminishes your prospects. We help you engage with customers on the right social media channels by sharing content that reflects their needs.
Cross-Platform: Each platform has its unique audience, tone, structure, and purpose. While keeping the message common across channels, we tweak the content to suit the diverse formats of different media platforms.
Social Bookmarks: We crank up the volume of targeted traffic to your website via social bookmarking. Social bookmarking simplifies content distribution and enhances visibility by creating backlinks for your website.
Content Optimization: Make Your Content Count
Search engines are the de facto pathways to the information superhighway. Optimize your content so machines can understand its relevance and prioritize it. Through keyword and topical analysis, we find out how your prospects try to discover information on the Internet and feed this insight into the content building process. Through multiple units of interconnected content, we enhance your brand’s visibility and discoverability.
Matching Content to Customer Needs on the Path to Conversion
We help you meet customers in their Zero Moment of Truth with content that helps them frame their problems. Just about anyone could be your prospect at this stage, so we have you covered with different types of content. Examples include blog posts, white papers, and social media content.
Prospects are a step closer to you at this stage, but they are still weighing multiple options. In this neck and neck race for consideration, our white papers, infographics, and product demonstrations will give you a distinct edge.
You’ve made it to the final roll call with a few competitors at this stage and the prospects’ decision rests on how compelling your case is. Our powerful case studies and persuasive call to action can help the final decision swing in your favor.