DESIGNING FOR MULTIPLE RESOLUTIONS
Is device incompatibility costing you valuable web traffic?
We can use responsive web design (RWD) techniques to automatically adjust the site’s layout to fit different devices and resolutions, providing a uniform experience for the majority of your visitors. Try viewing this page on a smartphone and you will see what we mean.
How You Benefit with RWD
- Reach across platforms
- Update and maintain a single site
- Track just one set of analytics
- Ride the technology wave
Your website no longer sits on desktops. Majority of mobile phone users use their mobile device as the primary Internet source. RWD lets you transcend platform limitations and allow visitors to interact with your website, irrespective of the device they use.
Ready for Future
A truly adaptive design matches current device resolutions and those yet to be built. We adopt proportional media queries, replacing fixed-width layouts with percentages to ensure web pages built today, fit the screen sizes of tomorrow.
Responsive web design focuses on the latest technologies in website development. HTML5 ushers in a whole lot of new capabilities from video to geolocation, local storage, and microdata while CSS3 adds sparkle to it with animations and 3D transforms.
Start With Content
At all resolutions and devices, users should find the content relevant. The first step would be to understand what type of content users expect to find on different devices and then figure out how to present this in the most usable and easy-to-access manner.
Never Compromise Performance
A mobile-first approach facilitates easy and unhindered access to what is most appropriate, by starting with a basic mobile layout and progressively adding to it as screen size increases. For instance, images will be delivered only to those devices for which they are meant for.
A Planned Approach
Planning is crucial for any responsive design project. Content structure, navigation, functionality, layout, fonts, and images have to be rethought and reorganized per resolution.
- Work with layouts that can be easily rearranged to fit varying screen sizes.
- Think modular. Pick each section in the layout and work on its transformations.
- Reimagine images in multiple resolutions; consider their aspect ratio and how they will resize or stretch under different scenarios.
- Icon fonts can be used to improve speed and SVG formats for scalability.
- Fonts sizes can be varied according to screen sizes. Buttons, menus, and hyperlinks may be rearranged to facilitate finger tap in touchscreen devices.
Mobile Website or Responsive Design
The answer is specific to each business. Type of website, platforms that need to be supported, budget and resources available, technical expertise, are all deciding factors. A mobile website may be less expensive and quicker to build but the responsive site can turn out to be a better investment in the long run.
Let’s discuss your concerns. Our knowledge of web and mobile platforms provides us insight into the pros and cons of various approaches, facilitating smoother execution of the responsive strategy where applicable.