Remember, Paid Advertising Is Not a One-Time Effort!
Just like other digital marketing efforts, you cannot expect results by merely setting up paid advertising campaigns. You need to dedicate time, effort, and resources for monitoring and optimizing your campaigns to generate the best results.
Continuous monitoring and optimization can help keep your paid advertising on track. Your ad campaigns should be reviewed for relevancy, and methods to improve relevance can be experimented with. You also need to make sure the campaigns are targeting the right demographic, geography, networks, and devices to generate maximum clicks and conversions. Your campaign bids need to be monitored closely and adjusted to ensure you are bidding on the most relevant and least competitive keywords that can drive qualified traffic to your website. Bids must be managed smartly to ensure you stay within your budget.
Additionally, user preferences and search trends change constantly. A campaign that is successful today may not be effective tomorrow. Your ad campaigns need to be readjusted based on current trends so that you get better ROI. Our team monitors and keeps itself abreast of changing trends so as to optimize campaigns effectively.
Contact our paid advertising team today to help you manage your ad campaigns.
Make Your Ad Spend Worth It
Drive qualified traffic to your website and mobile apps for better conversions and greater return on investment. We help businesses identify and apply effective paid advertising techniques to promote themselves in front of their target audience at the most appropriate time.
Our Paid Advertising Services
Search Engine Advertising
Get your ads to your target audience on major search engines – Google, Bing, and Yahoo
Reach out to your target audience at the right time with contextualized ads on mobile devices.
Social Media Advertising
Place targeted ads on social media networks – Facebook, LinkedIn, Twitter, YouTube, and Pinterest.
Google Shopping Ads
Promote your products on Google Shopping, Google Search, and partner websites targeting online shoppers.
Not sure which paid advertising strategy will work for your business?
Get in touch with us today to schedule a consultation. We will help you choose one or a combination of paid advertising methods best suited for your business goals, keeping your budget in check.
Six Stages of Our Paid Ad Management Service
The foundation for a successful ad campaign is a campaign strategy that aligns with your business goals. We collaborate with you to understand your business and campaign goals and help define an advertising strategy that could maximize conversions optimizing cost per acquisition. We help structure your ad accounts in a logical manner and set an optimal number of ad groups and keywords in each campaign, making it easier to manage, monitor, and optimize. We also ensure your ad group keywords are tightly themed to improve the relevance of your campaigns.
Keyword Research and Selection
Identifying the right keywords for your ad campaigns is vital for your ads to appear to the target audience. We do detailed keyword research to identify the most appropriate campaign keywords based on relevancy, traffic, and competition. We monitor the performance of your ads and re-organize or tweak keywords to improve conversion. Wherever necessary, we specify negative keywords to make sure your ads do not show up for irrelevant search queries.
A well-crafted ad copy that contains relevant information and a compelling call to action is bound to receive more clicks from users. We can create ad copies that crisply convey your unique value proposition and the benefit of clicking through the ad in order to propel users towards the call to action. Where applicable, we also include suitable ad extensions making your ads more useful to searchers, thereby ensuring a higher click-through rate. By incorporating high-volume keywords from your ad group and making sure the ad copy matches with the landing page content, we help raise the quality score of your ad.
Landing Page Optimization
A properly optimized ad landing page helps ensure your ad spend does not go down the drain. Our paid advertising team will work with you to understand the singular vision of your ad campaign and develop an optimized landing page around that vision. We make sure that the content on your landing page matches with what is mentioned in the ad, contains relevant keywords, and offers a clear, compelling call to action. All this is never at the cost of user experience. Our team will make sure the ad landing page is visually attractive and has the right elements to hold the user’s attention.
Continuous monitoring and optimization of your ad campaigns will increase the ROI of your advertising efforts. We assist you in setting up conversion tracking to monitor campaign performance. Based on the conversion tracking insights, we identify keywords worth bidding on or ads and placements that could lead to higher conversion. We also experiment with variations of keywords, ad copies, ad extensions, and landing pages to improve conversion rate. Our goal will be to help you manage your bids smartly and ensure cost-effective ad campaigns.
Reporting helps you track the performance of your advertising campaigns and enables you to make informed decisions. We provide custom reports periodically on your campaign’s performance, which includes impressions, clicks, and conversions. If you are running multiple campaigns on different advertising platforms, we will consolidate all your campaigns into a single report for easy reference. You can discuss your queries and concerns with us, and we will work with you to adjust your campaigns to get maximum ROI.
Customized Paid Advertising Solutions for Your Business
Each business and its marketing goals are unique. A one-size-fits-all approach will not work in paid advertising. We offer customized ad management services that are designed to meet your specific business requirements and goals.
Our digital marketing team works closely with you to understand your business, products, services, campaign goals, advertising budget, target audience, and geography. With a detailed understanding of your needs, we can design the most effective paid ad strategy for your business. Our paid ad management services can help fulfill your campaign goals while allowing you to stay within the budget.